Founded in 1987 by Mr. Choopong Choopojcharoen, Bar B Q Plaza opened its first branch at Central Plaza Ladprao, Thailand, introducing a self-cooking Mongolian-Japanese barbecue experience—often mistaken for Thai barbecue. Its interactive grilling concept, rich flavors, and premium selection of meats and vegetables quickly won over locals, transforming it into a beloved dining destination. The restaurant’s signature soups, sauces, and marinated meats formed a harmonious fusion of flavors, enhanced with a touch of spiciness to suit Thai taste buds. This winning combination laid the foundation for its rapid growth. With increasing popularity, Bar B Q Plaza expanded across Thailand, establishing branches in newly developed malls. Soon, its success extended beyond national borders, reaching neighboring countries eager for a taste of its distinctive grilling experience. In 2005, the brand entered Malaysia through a strategic joint venture with W.A Food Holdings Sdn. Bhd., bringing its unique barbecue culture to Malaysian diners. The first Malaysian outlet at 1Utama Shopping Centre received overwhelming support, fueling rapid expansion into major malls such as Sunway Pyramid. Before long, Bar B Q Plaza had cemented its presence across Kuala Lumpur and the Klang Valley region, solidifying its reputation as a regional barbecue leader.
Operating in the highly competitive food industry, Bar B Q Plaza has consistently strengthened its network and expanded its presence over the past 20 years. Today, it stands as the largest restaurant in the barbecue and grilling category and ranks as Thailand’s third-largest casual dining chain. Additionally, Bar B Q Plaza holds a top-ten position among chain restaurants, competing alongside both local and international brands. Since its humble beginnings with just 30 employees, Bar B Q Plaza has strategically developed its management structure, ensuring swift adaptation to future business expansion. The company remains well-prepared for market competition, maintaining an efficient organizational framework where each branch is led by a Branch Manager, supported by District Managers and a General Manager at higher levels. To sustain growth and brand visibility, Bar B Q Plaza employs dedicated marketing professionals who drive dynamic, results-oriented marketing strategies, reinforcing its position as a leading barbecue dining destination.
Bar B Q Plaza has established itself as a strong and professional restaurant, capable of competing with leading domestic and international chains while maintaining the standards of a world-class dining establishment. Our success is built on a foundation of exceptional service. Every team member undergoes comprehensive training at our dedicated training center, where they master the operational aspects of the restaurant and develop the skills necessary to perform their roles with precision. To ensure continuous improvement, staff receive regular training sessions from both in-house experts and external industry professionals, enhancing their knowledge, competency, and ability to deliver an outstanding dining experience. This commitment to excellence ensures that every guest at Bar B Q Plaza enjoys attentive service, seamless operations, and an unforgettable meal.
At Bar B Q Plaza, we are dedicated to maintaining world-class standards in both food quality and customer service, aligning with the excellence of leading international franchises. Our commitment to premium ingredients, exceptional flavors, and meticulous service has fostered strong brand recognition and trust among diners. The success of Bar B Q Plaza is built on its delicious, expertly crafted meals, paired with a signature sauce that enhances every bite. Combined with efficient management, this approach has led to widespread customer loyalty, driving steady expansion across multiple locations. Recognizing the brand’s ability to attract and engage customers, shopping centers have increasingly sought to establish Bar B Q Plaza outlets within their retail spaces—further reinforcing our position as a preferred and rapidly growing dining destination.
At Bar B Q Plaza, we uphold the highest standards in food quality, service, cleanliness, and value, ensuring an exceptional dining experience for every customer.
- Quality: We carefully select only the freshest and finest ingredients, offering premium cuts of pork, chicken, fish, shrimp, and vegetables, all complemented by our signature sauce, crafted from a unique, time-honored recipe.
- Service: Our team is highly trained to provide prompt, courteous, and attentive service from the moment customers step into the restaurant. Meals are served swiftly and precisely, ensuring a seamless dining experience.
- Cleanliness: We maintain rigorous hygiene standards, with thorough cleaning of all areas—including dining spaces and kitchen facilities. Staff members are required to follow strict grooming and cleanliness protocols to uphold a pristine environment.
- Value: We are committed to offering nutritious, high-quality meals at reasonable prices, ensuring customers receive exceptional value without compromising on taste or quality.
At Bar B Q Plaza, excellence is more than a promise—it’s our standard.