Bar B Q is in food industry, where there is a high level of competition. Over the past 20years, Bar B Q Plaza has continuously building its network and expanding its branches. As of today, Bar B Q Plaza is the biggest restaurantin barbecue and grilling category and is considered the 3rd biggest casual dining restaurant in Thailand. Furthermore, it is ranked in the top ten chain restaurants, compared to both local and international brands. Since its start with only 30 employees, Bar B Q Plaza has developed its management to respond, in a timely manner, to the future business expansion.
The management is also well prepared for active competition in the market. For the present organization structure, each branch is supervised by its Branch Manager, while District Manager and General Manager supervises all of them at the upper levels respectively. Meanwhile, marketing professionals are recruited to be responsible for active marketing plan as this is the focus of Bar B Q Plaza.
Today Bar B Q Plaza has become a strong and professional restaurant which can complete with leading restaurants, from both domestic and international chains, and can be considered to operate at the standard of international restaurants.
Every staff of Bar B Q Plaza is well trained. At the training center of the company, each staff learns the operation of the restaurant. Also, they are trained to do their job skillfully. Both in-house and external trainers provide the staff with regular training courses which enhance their knowledge and competency
BarB Q Plaza’s policies emphasize the development of its food quality and service to be as high as the standard of international franchises. The standard and service, together with the quality of its food and the taste of its sauce, lead to swift brand acceptance and reliability. Due to the strengths in its delicious taste and excellent management, the restaurant obtains more customer reception and can expand the number of its branches. Meanwhile, believing in the potential and ability to attract customers, shopping centers?demand for the establishment of Bar B Q Plaza in their store is also growing.
Bar B Q Plaza’s policies in food and service are as follows: